Joseph Bulova immigrated to America in 1870. At the age of 19, he opened his own jewelry store on Maiden Lane in Lower Manhattan, then the nucleus of New York City's jewelry industry. He called it J. Bulova, and quickly distinguished himself with the quality and artistry of his work.
Due to growing demand, Joseph Bulova established his first plant committed to the production of jeweled wristwatch movements in Bienne, Switzerland. Fabricating fine timepieces via assembly line, Bulova established a standardization never before seen in the world of horology.
Bulova debuted its first-ever complete line of men's jeweled wristwatches, advertising across America with an iconic visual style to match its product.
To ensure accurate measurement of astral time, the Bulova Observatory was constructed in Midtown Manhattan, the first facility of its kind atop a skyscraper. Readings taken by mathematicians on the top floor were delivered to setting and timing units below, which used the data to accurately set all of the company's timepieces.
A groundbreaking moment in American history: Bulova broadcast the first-ever national radio commercial, signaling the hour with "At the tone, it's eight o'clock, B-U-L-O-V-A Watch Time," an ad heard by millions.
Following victory abroad in World War II, the Bulova School of Watchmaking was opened. Combining specified training and dedicated job placement, the institution offered disabled soldiers a means of tuition-free rehabilitation near Bulova headquarters in Woodside, Queens.
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