New Arrivals

Accurate to 10 seconds a year.


A watch without batteries or electricity, powered by the energy of a coiled spring
and kept in motion by a complex,
self-winding system perpetuated
by your body’s natural movement.


Every diamond is set by hand. Every setting is designed to allow for maximum illumination. The Bulova Diamond Collection – there’s no better way to light up a room. Bulova is the industry leader in diamond watches.


The Bulova Sport Collection takes
on every challenge and delivers
high-performance style. Featuring
the renowned Marine Star Collection,
Bulova Sport watches include precision chronographs as well as sport casual
and diamond designs.


Offering the ideal basics for
every occasion, with meticulous
craftsmanship and innovative
design, the Bulova Dress Collection
includes the perfect bracelet or strap
watches to go from morning to night
in perfect style.


With bold styling and sparkling design,
the Bulova Crystal Collection features
individually hand-set Swarovski elements®
crystals for non-stop brilliance.

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