Bulova Captures the Spirit of New York City with Launch of Caravelle New York Line 10/01/2013
Woodside, NY, October 1, 2013 – Bulova unveils the launch of its newest line, Caravelle New York, inspired by and rooted in the spirit of the fashion capital of the world—New York City. Caravelle New York will feature bold seasonal collections for both men and women geared towards style-aware consumers looking for fashionable timepieces at an attainable price point. A fully-integrated marketing campaign which will include advertising, social media, public relations programming and in store merchandising will support the launch.
“The Caravelle New York line answers a clear marketplace demand for dynamically styled, affordably priced watches,” said Gregory Thumm, Bulova Corporation President. “The initial reception from retailers has been quite remarkable, a true testament to the collection’s design and composition.”
The original Caravelle line was born and raised in New York City. The new Caravelle New York now brings the heartbeat of fashion and the energy of the city to aspirational style hunters conscious of current trends. Positioned to reach those who view watches as quintessential fashion accessories, the Caravelle New York collection’s seasonal design narrative will address the needs of those who view timepieces as integral complements to their wardrobe.
Caravelle New York’s fall collection features 80 watches blending the quality and craftsmanship of Bulova with striking and style-focused designs. Masculine, black ionic plated stainless steel models offer a stunning contrast to demure enamel bangles. For both men and women, classic styles feature brown and black leather straps and black dials with gold numerals. At the other end of the spectrum, stainless steel chronograph pieces showcase vibrantly colored dials in blue, green, and orange. Other styles pair Swarovski® crystal elements with feminine, metallic leather straps as well as stainless steel bracelets in rose-gold, gold, and silver variants. Rounding out the fashionable array are horn and tortoise acetate bangles, silicone rubber bracelets, and wrap-around leather straps.
“Today, young consumers’ fashion preferences are motivated by bloggers, social media, and street styles,” said Tricia Norton, Bulova Corporation Chief Marketing Officer, Global. “These channels inspire our design team’s vision, while also providing the brand with robust, interactive ways to engage with consumers.”
The Caravelle New York fall 2013 collection hits shelves in October, priced at SRP $60-$135, and will be widely available in major US department stores nationwide. Find more information about Caravelle New York at www.CaravelleNY.com
About Caravelle New York
Founded in and inspired by the fashion capital of the world, Caravelle
New York offers bold, design-focused watches for style wise consumers. Evoking the street styles and energy of New
York City, Caravelle New York creates dynamic timepieces that fulfill the need
for stylish and attainable accessories.