New Arrival
SHELBY® Racer Chronograph
Start your engines—the SHELBY® Racer Chronograph is here! Embodying the legendary muscle car’s need for speed with our innovative spirit, this collaboration packs power and precision.
New Arrival
SHELBY® Racer Chronograph
Start your engines—the SHELBY® Racer Chronograph is here! Embodying the legendary muscle car’s need for speed with our innovative spirit, this collaboration packs power and precision.
Most-Loved Products.
Just Landed
Lunar Pilot Timascus
History is made again with our new limited-edition Lunar Pilot. Featuring a mesmerizing Timascus dial and a remarkable HPQ chronograph movement, this special boxed set is complete with a Budii the Astronaut figurine by artist Thiago Rosinhole.
Red Carpet Style
From the daily hustle to nights that shine,
Bulova moves with you.
Our top picks
Bulova 150
Bold Since 1875
Explore our most legendary milestones and innovations through our interactive site experience with a look through our boldest achievements.
Bulova 150
Bold Since 1875
Explore our most legendary milestones and innovations through our interactive site experience with a look through our boldest achievements.
Explore Bulova
Our Partnerships
Latin Grammy
As the official timepiece partner of The Latin Recording Academy,™ Bulova partners with the Latin GRAMMYs® on live events, including red carpet sponsorship and a unique collection of co-branded timepieces.
Marc Anthony
Bulova and iconic singer, songwriter, and actor Marc Anthony come together to collaborate and celebrate a passion for watches and a shared cross-generational love of music, innovative design, and an artistic spirit that is Bold at Heart.
Apollo Theatre
Bulova's collaboration with the Apollo Theater is a celebration of fine watchmaking, famous performances, and a history of firsts in the heart of New York City, featuring our special edition timepieces.
FRANK SINATRA HS
Through our relationship with the Frank Sinatra Enterprise and non-profit Exploring the Arts, we support ongoing musical collaboration with the Frank Sinatra School of the Arts in Queens, New York.
