Cyber in July:

Save 25% off Select Models*

*Now through 07/16/25 11:59pm PDT.

Cyber in July: Save 25% Off Select Models*

*Now through 07/16/25 11:59pm PDT. Discount shown on applicable product pages. Some exclusions apply.

Snorkel Collection

Dive into our Snorkel timepieces, a vibrant, vintage-inspired collection honouring the sea and the unique beauty of the aquatic creatures that inhabit it.

Wedding Gift Guide

With so many ways to say “I do” we’ve got the perfect timepieces to celebrate your big day.

Bulova 150

Bold Since 1875

Explore our most legendary milestones and innovations through our interactive site experience with a look through our boldest achievements.

Bulova 150

Bold Since 1875

Explore our most legendary milestones and innovations through our interactive site experience with a look through our boldest achievements.

Explore Bulova

Our Partnerships


Latin Grammy

As the official timepiece partner of The Latin Recording Academy,™ Bulova partners with the Latin GRAMMYs® on live events, including red carpet sponsorship and a unique collection of co-branded timepieces.


Marc Anthony

Bulova and iconic singer, songwriter, and actor Marc Anthony come together to collaborate and celebrate a passion for watches and a shared cross-generational love of music, innovative design, and an artistic spirit that is Bold at Heart.


Apollo Theatre

Bulova's collaboration with the Apollo Theater is a celebration of fine watchmaking, famous performances, and a history of firsts in the heart of New York City, featuring our special edition timepieces.


FRANK SINATRA HS

Through our relationship with the Frank Sinatra Enterprise and non-profit Exploring the Arts, we support ongoing musical collaboration with the Frank Sinatra School of the Arts in Queens, New York.