Make Waves
Marine Star
Explore the collection featuring classic design elements, iconic dial patterns, and water resistance from 100 to 200 metres.



Lift Off!
The New Lunar Pilot Has Launched
Inspired by Bulova's iconic chronograph that landed on the moon, the new Lunar Pilot features original style elements, including the same case size as the 1970s design.



Lift Off!
The New Lunar Pilot
Has Launched
Inspired by the famed Bulova chronograph that was customized for lunar conditions by Bulova engineers and worn during the Apollo 15 mission.
Featured
Discover our latest products to add something
new to your collection.



Featured
All that glitters is gold
Test your luck with our curated collection of green and gold styles.



Modern
Millennia Must-Haves
Make a bold statement in modern styles with signature details.



Modern
Millennia Must-Haves
Make a bold statement in modern styles with signature details.
Explore Bulova
Our Partnerships
Latin Grammy Awards
As the official timepiece partner of The Latin Recording Academy,™ Bulova partners with the Latin GRAMMYs® on live events, including red carpet sponsorship and a unique collection of co-branded timepieces.
Marc Anthony
Bulova and iconic singer, songwriter, and actor Marc Anthony come together to collaborate and celebrate a passion for watches and a shared cross-generational love of music, innovative design, and an artistic spirit that is Bold at Heart.
Apollo Theatre
Bulova’s collaboration with the Apollo Theater is a celebration of fine watchmaking, famous performances, and a history of firsts in the heart of New York City.
FRANK SINATRA SCHOOL
Through our relationship with the Frank Sinatra Enterprise and non-profit Exploring the Arts, we support ongoing musical collaboration with the Frank Sinatra School of the Arts in Queens, New York.