LIMITED TIME OFFER

Save 25% Off Select Automatic Watches*

*Now through 10/05/23 11:59 PST. Price as shown. Some exclusions apply.

LIMITED TIME OFFER

Save 25% Off Select Automatic Watches*

*Now through 10/05/23 11:59 PST. Price as shown. Some exclusions apply.


Superior Accuracy

The Icon with Precisionist Movement

Offering an unmatched accuracy of up to 10 seconds per year, and featuring a continuous sweep second hand, Icon will accelerate your style this fall. 

Superior Accuracy

The Icon with Precisionist Movement

Offering an unmatched accuracy of up to 10 seconds per year, and featuring a continuous sweep second hand, Icon will accelerate your style this fall.

Men's Watches


Women's Watches


Reimagined from the archives

The Archive Series

The reimagination of our most nostalgic models, infused with modern elements.

Reimagined from the archives

The Archive Series

The reimagination of our most nostalgic models, infused with modern elements.

A true traveler’s GMT

Oceanographer GMT Automatic

Sport style with premium GMT movement, you can easily set the watch to two time zones while maintaining accuracy within -10/+30 seconds a day.  

A true traveler’s GMT

Oceanographer GMT Automatic

Sport style with premium GMT movement, you can easily set the watch to two time zones while maintaining accuracy within -10/+30 seconds a day.  

Luxurious Craftsmanship

Automatic Timepieces

Skeleton dial and open apertures allow a glimpse into the watch’s artistry and craftsmanship. 

Luxurious Craftsmanship

Automatic Timepieces

Skeleton dial and open apertures allow a glimpse into the watch’s artistry and craftsmanship. 

Standout style and performance 

Marine Star

Land or sea, the legendary Marine Star

epitomizes sporty elegance. 

Standout style and performance

Marine Star

Land or sea, the legendary Marine Star epitomizes sporty elegance. 

Timeless Elegance 

Dress up or dress down your style with a

Classic timepiece from Bulova. 

Timeless Elegance

Dress up or dress down your style with a Classic timepiece from Bulova.


Everyday Benefits on Bulova.com


Complimentary Bracelet Sizing


Virtual Try-On

Explore Bulova

Our Partnerships


Latin Grammy

As the official timepiece partner of The Latin Recording Academy,™ Bulova partners with the Latin GRAMMYs® on live events, including red carpet sponsorship and a unique collection of co-branded timepieces.


Marc Anthony

Bulova and iconic singer, songwriter, and actor Marc Anthony come together to collaborate and celebrate a passion for watches and a shared cross-generational love of music, innovative design, and an artistic spirit that is Bold at Heart.


Apollo Theatre

Bulova's collaboration with the Apollo Theater is a celebration of fine watchmaking, famous performances, and a history of firsts in the heart of New York City, featuring our special edition timepieces.


FRANK SINATRA HS

Through our relationship with the Frank Sinatra Enterprise and non-profit Exploring the Arts, we support ongoing musical collaboration with the Frank Sinatra School of the Arts in Queens, New York.