New Arrival
SHELBY® Racer Chronograph
Start your engines—the SHELBY® Racer Chronograph is here! Embodying the legendary muscle car’s need for speed with our innovative spirit, this collaboration packs power and precision.
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New Arrivals
A Bold, Summer Statement
Embrace sunny days with Bulova’s latest styles – designed for movement and expression.
The Wedding Edit
Designed To Last A Lifetime
Celebrate the promise of love with Bulova’s enduring elegance and wedding-ready watches.
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Our Partnerships
Marc Anthony
Bulova and iconic singer, songwriter, and actor Marc Anthony come together to collaborate and celebrate a passion for watches and a shared cross-generational love of music, innovative design, and an artistic spirit that is Bold at Heart.
FRANK SINATRA HS
Through our relationship with the Frank Sinatra Enterprise and non-profit Exploring the Arts, we support ongoing musical collaboration with the Frank Sinatra School of the Arts in Queens, New York.
Apollo Theatre
Bulova's collaboration with the Apollo Theater is a celebration of fine watchmaking, famous performances, and a history of firsts in the heart of New York City, featuring our special edition timepieces.
Latin Grammy
As the official timepiece partner of The Latin Recording Academy,™ Bulova partners with the Latin GRAMMYs® on live events, including red carpet sponsorship and a unique collection of co-branded timepieces.





