New Arrival

SHELBY® Racer Chronograph

Start your engines—the SHELBY® Racer Chronograph is here! Embodying the legendary muscle car’s need for speed with our innovative spirit, this collaboration packs power and precision. 

New Arrivals

A Bold, Summer Statement

Embrace sunny days with Bulova’s latest styles – designed for movement and expression.

The Wedding Edit

Designed To Last A Lifetime

Celebrate the promise of love with Bulova’s enduring elegance and wedding-ready watches.


Explore Bulova

Our Partnerships


Marc Anthony

Bulova and iconic singer, songwriter, and actor Marc Anthony come together to collaborate and celebrate a passion for watches and a shared cross-generational love of music, innovative design, and an artistic spirit that is Bold at Heart.


FRANK SINATRA HS

Through our relationship with the Frank Sinatra Enterprise and non-profit Exploring the Arts, we support ongoing musical collaboration with the Frank Sinatra School of the Arts in Queens, New York.


Apollo Theatre

Bulova's collaboration with the Apollo Theater is a celebration of fine watchmaking, famous performances, and a history of firsts in the heart of New York City, featuring our special edition timepieces.


Latin Grammy

As the official timepiece partner of The Latin Recording Academy,™ Bulova partners with the Latin GRAMMYs® on live events, including red carpet sponsorship and a unique collection of co-branded timepieces.