Celebrate Mother's Day:

Save 25% off Women's Watches*

*Now through 05/11/25 11:59pm PDT. Discount automatically applied to eligible models.

Celebrate Mother's Day:

Save 25% off Women's Watches*

*Now through 05/11/25 11:59pm PDT. Discount automatically applied to eligible models. Some Exclusions apply.

Automatics

Standout Style

Step into Spring with our best eye-catching automatics, from striking skeleton dials to playful pops of colour.

Bulova 150

Bold Since 1875

Explore our most legendary milestones and innovations through our interactive site experience with a look through our boldest achievements.

Bulova 150

Bold Since 1875

Explore our most legendary milestones and innovations through our interactive site experience with a look through our boldest achievements.

Explore Bulova

Our Partnerships


Latin Grammy

As the official timepiece partner of The Latin Recording Academy,™ Bulova partners with the Latin GRAMMYs® on live events, including red carpet sponsorship and a unique collection of co-branded timepieces.


Marc Anthony

Bulova and iconic singer, songwriter, and actor Marc Anthony come together to collaborate and celebrate a passion for watches and a shared cross-generational love of music, innovative design, and an artistic spirit that is Bold at Heart.


Apollo Theatre

Bulova's collaboration with the Apollo Theater is a celebration of fine watchmaking, famous performances, and a history of firsts in the heart of New York City, featuring our special edition timepieces.


FRANK SINATRA HS

Through our relationship with the Frank Sinatra Enterprise and non-profit Exploring the Arts, we support ongoing musical collaboration with the Frank Sinatra School of the Arts in Queens, New York.