LIMITED TIME OFFER
Save 25% Off Select Automatic Watches*
*Now through 10/05/23 11:59 PST. Price as shown. Some exclusions apply.
Superior Accuracy
The Icon with Precisionist Movement
Offering an unmatched accuracy of up to 10 seconds per year, and featuring a continuous sweep second hand, Icon will accelerate your style this fall.
Men's Watches
Women's Watches
Reimagined from the archives
The Archive Series
The reimagination of our most nostalgic models, infused with modern elements.
Reimagined from the archives
The Archive Series
The reimagination of our most nostalgic models, infused with modern elements.
A true traveler’s GMT
Oceanographer GMT Automatic
Sport style with premium GMT movement, you can easily set the watch to two time zones while maintaining accuracy within -10/+30 seconds a day.
A true traveler’s GMT
Oceanographer GMT Automatic
Sport style with premium GMT movement, you can easily set the watch to two time zones while maintaining accuracy within -10/+30 seconds a day.
Luxurious Craftsmanship
Automatic Timepieces
Skeleton dial and open apertures allow a glimpse into the watch’s artistry and craftsmanship.
Luxurious Craftsmanship
Automatic Timepieces
Skeleton dial and open apertures allow a glimpse into the watch’s artistry and craftsmanship.
Standout style and performance
Marine Star
Land or sea, the legendary Marine Star
epitomizes sporty elegance.
Standout style and performance
Marine Star
Land or sea, the legendary Marine Star epitomizes sporty elegance.
Explore Bulova
Our Partnerships
Latin Grammy
As the official timepiece partner of The Latin Recording Academy,™ Bulova partners with the Latin GRAMMYs® on live events, including red carpet sponsorship and a unique collection of co-branded timepieces.
Marc Anthony
Bulova and iconic singer, songwriter, and actor Marc Anthony come together to collaborate and celebrate a passion for watches and a shared cross-generational love of music, innovative design, and an artistic spirit that is Bold at Heart.
Apollo Theatre
Bulova's collaboration with the Apollo Theater is a celebration of fine watchmaking, famous performances, and a history of firsts in the heart of New York City, featuring our special edition timepieces.
FRANK SINATRA HS
Through our relationship with the Frank Sinatra Enterprise and non-profit Exploring the Arts, we support ongoing musical collaboration with the Frank Sinatra School of the Arts in Queens, New York.