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10th Anniversary Edition image number 0\" itemprop=\"image\" onerror=\"this.onerror=null;this.src='/on/demandware.static/Sites-bulova-Site/-/default/dwde156adc/images/noimage-large.png'\" />\n                                </div>\n                            \n                        \n                    \n                        \n                            \n                            \n                                \n                                \n                                <div class=\"slide no-zoom\" data-slide-name=\"alternateImage2URL\">\n                                    <img src=\"https://citizenwatch.widen.net/content/3um3gfzsco/webp/CURV+-+10th+Anniversary+Edition.webp?u=41zuoe&amp;width=752&amp;height=940&amp;quality=80&amp;crop=true&amp;keep=c&amp;color=FFFFFF00\" data-widen-type=\"pdp-carousel-main\" class=\"d-block img-fluid alternate-image\" alt=\"CURV - 10th Anniversary Edition image number 1\" itemprop=\"image\" onerror=\"this.onerror=null;this.src='/on/demandware.static/Sites-bulova-Site/-/default/dwde156adc/images/noimage-large.png'\" />\n                                </div>\n                            \n                        \n                    \n                        \n                            \n                            \n                                \n                                \n                                <div class=\"slide no-zoom\" data-slide-name=\"alternateImage3URL\">\n                                    <img src=\"https://citizenwatch.widen.net/content/giverqadvt/webp/CURV+-+10th+Anniversary+Edition.webp?u=41zuoe&amp;width=752&amp;height=940&amp;quality=80&amp;crop=true&amp;keep=c&amp;color=FFFFFF00\" data-widen-type=\"pdp-carousel-main\" class=\"d-block img-fluid alternate-image\" alt=\"CURV - 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10th Anniversary Edition image number 0\" itemprop=\"image\" onerror=\"this.onerror=null;this.src='/on/demandware.static/Sites-bulova-Site/-/default/dwde156adc/images/noimage-large.png'\" />\n                                    </div>\n                                \n                            \n                        \n                            \n                                \n                                \n                                    \n                                    <div class=\"slide primary-images-thumbnail\" data-slide-name=\"alternateImage2URL\">\n                                        <img src=\"https://citizenwatch.widen.net/content/3um3gfzsco/webp/CURV+-+10th+Anniversary+Edition.webp?u=41zuoe&amp;width=80&amp;height=120&amp;quality=80&amp;crop=true&amp;keep=c&amp;color=FFFFFF00\" data-widen-type=\"pdp-carousel-thumbnail\" class=\"d-block img-fluid\" alt=\"CURV - 10th Anniversary Edition image number 1\" itemprop=\"image\" onerror=\"this.onerror=null;this.src='/on/demandware.static/Sites-bulova-Site/-/default/dwde156adc/images/noimage-large.png'\" />\n                                    </div>\n                                \n                            \n                        \n                            \n                                \n                                \n                                    \n                                    <div class=\"slide primary-images-thumbnail\" data-slide-name=\"alternateImage3URL\">\n                                        <img src=\"https://citizenwatch.widen.net/content/giverqadvt/webp/CURV+-+10th+Anniversary+Edition.webp?u=41zuoe&amp;width=80&amp;height=120&amp;quality=80&amp;crop=true&amp;keep=c&amp;color=FFFFFF00\" data-widen-type=\"pdp-carousel-thumbnail\" class=\"d-block img-fluid\" alt=\"CURV - 10th Anniversary Edition image number 2\" itemprop=\"image\" onerror=\"this.onerror=null;this.src='/on/demandware.static/Sites-bulova-Site/-/default/dwde156adc/images/noimage-large.png'\" />\n                                    </div>\n                                \n                            \n                        \n                    </div>\n                    <div class=\"slider-thumbnail-controls d-none\">\n                        <div class='prev icon-arrow-left-thin'></div>\n                        <div class='next icon-arrow-right-thin'></div>\n                    </div>\n\n                </div><!-- /.slider-container -->\n            </div><!-- /.primary-images-tumbnails -->\n\n        \n\n        \n        \n\n    </div><!-- /.primary-images-backdrop -->\n\n</div><!-- /.primary-images -->\n\n\n                \n\n                <div class=\"product-data col-12 col-md-6\">\n                    <div class=\"row\">\n                        \n                            <div class=\"col-12\">\n                                \n                                <p class=\"product-subtitle\"></p>\n                            </div>\n                        \n                        <div class=\"col\">\n                            <div class=\"product-badges align-items-center\">\n                                \n\n\n\n\n                            </div>\n\n                            <div class=\"product-name-container d-flex align-items-center\">\n                                \n                                <h1 class=\"product-name\">CURV - 10th Anniversary Edition</h1>\n                            </div>\n                            <div class=\"product-number mt-2\">\n                                <span class=\"product-id\">96K117</span>\n                            </div>\n                        </div>\n                    </div>\n\n                    <div class=\"row\">\n                        <div class=\"col\">\n\n                            <hr class=\"pdp-rule\"/>\n\n                            \n                                <div class=\"show-more-text\">\n                                    <div class=\"collapse\" id=\"collapse-long-description\">\n                                        <p class=\"show-more-text-content\">\n                                            Bulova’s most daring collection gets an upgrade with the latest men’s CURV chronograph watch. Featuring the world’s first curved chronograph movement vibrating at 262kHz for exceptional accuracy, the CURV’s bold modern case is reimagined in a 41mm diameter and now features an interchangeable strap system enabling quick changes from its matching bracelet to a black rubber strap. Technically and aesthetically audacious, the CURV’s 5-hand chronograph layout is displayed against a translucent brown dial revealing the complex movement beneath. Partially skeletonized hands and applied indices receive luminous paint for utility in every environment. With new versatility that heightens its exceptional look and feel, the Bulova men’s CURV chronograph delivers cutting-edge technology and style.\n                                        </p>\n                                    </div>\n\n                                    <a class=\"show-more-text-actions text-link-secondary collapsed\" data-toggle=\"collapse\" href=\"#collapse-long-description\" role=\"button\" aria-expanded=\"false\" aria-controls=\"collapse-long-description\">\n                                        <span class=\"show-more-text-open\">Show More</span>\n                                        <span class=\"show-more-text-close\">Show Less</span>\n                                    </a>\n                                </div>\n                            \n\n                            <div class=\"prices top-prices clearfix\">\n                                <!-- Prices -->\n                                \n                                    <div class=\"prices\">\n                                        \n                                        \n    <div class=\"price\">\n        \n        <span class=\"price-container align-items-center\">\n    \n    \n    \n    \n\n    \n        \n        \n            <del>\n                <span class=\"strike-through list\">\n                    <span class=\"value\" content=\"1450.00\">\n                        <span class=\"sr-only\">\n                            Price reduced from\n                        </span>\n                        $1,450.00\n\n\n                        <span class=\"sr-only\">\n                            to\n                        </span>\n                    </span>\n                </span>\n            </del>\n        \n        \n         \n        \n            <span class=\"sales\">\n                \n                \n                \n                    <span class=\"value\" content=\"1160.00\">\n                \n                $1,160.00\n\n\n                </span>\n                \n            </span>\n        \n    \n</span>\n\n    </div>\n\n\n                                        \n                                        \n                                            <i data-toggle=\"modal\" data-target=\"#pdp-pricing-modal\" class=\"icon-info font-size--17\"></i>\n                                            <div id=\"pdp-pricing-modal\" class=\"modal fade pdp-pricing-modal modal-in-quickview\" tabindex=\"-1\" role=\"dialog\" aria-labelledby=\"pdp-pricing-modal\">\n    <div class=\"modal-dialog modal-dialog-centered modal-lg\" role=\"document\">\n        <div class=\"modal-content\">\n            <div class=\"modal-header\">\n                <h3 class=\"mb-0\">Details</h3>\n                <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n                    <span aria-hidden=\"true\">&times;</span>\n                </button>\n            </div>\n            <div class=\"modal-body\">\n                \n                    \n                    <h3 class=\"mb-0\">Introduced on 1/20/2026 at $1450</h3>\n                \n                <p>Just above is the date this product launched and the list price on that date.  The price on the product page that is greyed out and/or has a strikethrough is the now current list price and may be higher than the list price when the product was first launched.  No representation is made that the current list price ever was, or remains, the prevailing price.  Any discounts offered are calculated by applying the discount to the now current list price.</p>\r\n<p>Our retail partners are free to use our pricing or set a different selling price.  Actual sales may or may not have been made at the current list price in certain areas and channels, or in all areas and channels. Prices may vary by channel or location.</p>\n            </div>\n            <div class=\"modal-footer\"></div>\n        </div>\n    </div>\n</div>\n                                        \n\n                                    </div>\n                                \n\n                                \n                            </div>\n                        </div>\n\n                        <!-- Applicable Promotions -->\n                        <div class=\"col-12\">\n                            \n                                <div class=\"promotions\">\n                                    \n\n    \n        \n            <div class=\"promotion\" >\n                Save 20%. Price as shown.\n                \n            </div>\n        \n    \n\n\n                                </div>\n                            \n                        </div>\n                    </div>\n\n                    <div class=\"attributes product-detail-attributes add-to-cart-container\">\n                        \n                        \n                        \n\n                        \n\n                        <!-- Product Availability -->\n                        <div class=\"global-availability\" data-ready-to-order=\"true\" data-available=\"true\">\n                            <!-- Availability -->\n<div class=\"availability row product-availability\" data-ready-to-order=\"true\" data-available=\"true\">\n    \n</div>\n\n\n\n\n\n\n                        </div>\n\n                        \n\n                            \n                            \n                            \n\n                            <div class=\"d-flex justify-content-between\">\n                                \n                                    <isapplepay class=\"dw-apple-pay-logo-black applePaySpecificityOverride\" sku=\"96K117\"></isapplepay>\n                                \n                            </div>\n                        \n\n                        \n                        \n\n                        \n\n\n\n                        \n                            <!-- Add To Cart and Quantity -->\n                            <div class=\"row qty-cart-container no-gutters\" id=\"qty-cart-container\">\n                                \n                                    <!-- Quantity Drop Down Menu -->\n                                    <div class=\"quantity col-12 col-sm-6 col-md-5 col-lg-3 d-none\">\n                                        \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<label class=\"sr-only\" for=\"quantity-1\">\n    Select quantity:\n</label>\n<select\n    class=\"quantity-select custom-select form-control \"\n    id=\"quantity-1\"\n    name=\"quantity-select\"\n    tabindex=\"0\"\n    cypress-target=\"productQuantitySelect\"\n    autocomplete=\"off\"\n>\n    \n        \n            \n        \n        <option value=\"1\"\n            data-url=\"/on/demandware.store/Sites-bulova-Site/en_US/Product-Variation?pid=96K117&amp;quantity=1\"\n                selected\n        >\n            1\n        </option>\n    \n        \n        <option value=\"2\"\n            data-url=\"/on/demandware.store/Sites-bulova-Site/en_US/Product-Variation?pid=96K117&amp;quantity=2\"\n                \n        >\n            2\n        </option>\n    \n        \n        <option value=\"3\"\n            data-url=\"/on/demandware.store/Sites-bulova-Site/en_US/Product-Variation?pid=96K117&amp;quantity=3\"\n                \n        >\n            3\n        </option>\n    \n        \n        <option value=\"4\"\n            data-url=\"/on/demandware.store/Sites-bulova-Site/en_US/Product-Variation?pid=96K117&amp;quantity=4\"\n                \n        >\n            4\n        </option>\n    \n        \n        <option value=\"5\"\n            data-url=\"/on/demandware.store/Sites-bulova-Site/en_US/Product-Variation?pid=96K117&amp;quantity=5\"\n                \n        >\n            5\n        </option>\n    \n        \n        <option value=\"6\"\n            data-url=\"/on/demandware.store/Sites-bulova-Site/en_US/Product-Variation?pid=96K117&amp;quantity=6\"\n                \n        >\n            6\n        </option>\n    \n        \n        <option value=\"7\"\n            data-url=\"/on/demandware.store/Sites-bulova-Site/en_US/Product-Variation?pid=96K117&amp;quantity=7\"\n                \n        >\n            7\n        </option>\n    \n        \n        <option value=\"8\"\n            data-url=\"/on/demandware.store/Sites-bulova-Site/en_US/Product-Variation?pid=96K117&amp;quantity=8\"\n                \n        >\n            8\n        </option>\n    \n        \n        <option value=\"9\"\n            data-url=\"/on/demandware.store/Sites-bulova-Site/en_US/Product-Variation?pid=96K117&amp;quantity=9\"\n                \n        >\n            9\n        </option>\n    \n        \n        <option value=\"10\"\n            data-url=\"/on/demandware.store/Sites-bulova-Site/en_US/Product-Variation?pid=96K117&amp;quantity=10\"\n                \n        >\n            10\n        </option>\n    \n</select>\n\n\n\n                                    </div>\n                                \n\n                                \n                                    <div class=\"options-actions col-12\">\n                                        <div class=\"product-options\">\n                                            \n\n\n    <div class=\"product-option\" data-option-id=\"bandSize\">\n        \n\n\n\n<label class=\"visually-hidden\" for=\"option-bandSize\">Band Size</label>\n\n<select class=\"options-select custom-select form-control\" aria-describedby=\"#bandSizeInvalidMessage\" id=\"option-bandSize\">\n    \n        <option value=\"\" disabled selected>Band Size</option>\n    \n    \n    \n        \n        \n            \n                <option data-value-id=\"50\" value=\"https://www.bulova.com/on/demandware.store/Sites-bulova-Site/en_US/Product-Variation?dwopt_96K117_bandSize=50&amp;pid=96K117\" selected>\n                    No Size Adjustments\n                </option>\n            \n        \n    \n        \n        \n            \n        \n    \n        \n        \n            \n        \n    \n        \n        \n            \n        \n    \n        \n        \n            \n        \n    \n        \n        \n            \n                <option data-value-id=\"12\" value=\"https://www.bulova.com/on/demandware.store/Sites-bulova-Site/en_US/Product-Variation?dwopt_96K117_bandSize=12&amp;pid=96K117\" >\n                    6 1/2&Prime;\n                </option>\n            \n        \n    \n        \n        \n            \n                <option data-value-id=\"14\" value=\"https://www.bulova.com/on/demandware.store/Sites-bulova-Site/en_US/Product-Variation?dwopt_96K117_bandSize=14&amp;pid=96K117\" >\n                    6 3/4&Prime;\n                </option>\n            \n        \n    \n        \n        \n            \n                <option data-value-id=\"16\" value=\"https://www.bulova.com/on/demandware.store/Sites-bulova-Site/en_US/Product-Variation?dwopt_96K117_bandSize=16&amp;pid=96K117\" >\n                    7&quot;\n                </option>\n            \n        \n    \n        \n        \n            \n                <option data-value-id=\"18\" value=\"https://www.bulova.com/on/demandware.store/Sites-bulova-Site/en_US/Product-Variation?dwopt_96K117_bandSize=18&amp;pid=96K117\" >\n                    7 1/4&Prime;\n                </option>\n            \n        \n    \n        \n        \n            \n                <option data-value-id=\"20\" value=\"https://www.bulova.com/on/demandware.store/Sites-bulova-Site/en_US/Product-Variation?dwopt_96K117_bandSize=20&amp;pid=96K117\" >\n                    7 1/2&Prime;\n                </option>\n            \n        \n    \n        \n        \n            \n                <option data-value-id=\"22\" value=\"https://www.bulova.com/on/demandware.store/Sites-bulova-Site/en_US/Product-Variation?dwopt_96K117_bandSize=22&amp;pid=96K117\" >\n                    7 3/4&Prime;\n                </option>\n            \n        \n    \n        \n        \n            \n                <option data-value-id=\"24\" value=\"https://www.bulova.com/on/demandware.store/Sites-bulova-Site/en_US/Product-Variation?dwopt_96K117_bandSize=24&amp;pid=96K117\" >\n                    8&quot;\n                </option>\n            \n        \n    \n        \n        \n            \n                <option data-value-id=\"26\" value=\"https://www.bulova.com/on/demandware.store/Sites-bulova-Site/en_US/Product-Variation?dwopt_96K117_bandSize=26&amp;pid=96K117\" >\n                    8 1/4&Prime;\n                </option>\n            \n        \n    \n        \n        \n            \n                <option data-value-id=\"28\" value=\"https://www.bulova.com/on/demandware.store/Sites-bulova-Site/en_US/Product-Variation?dwopt_96K117_bandSize=28&amp;pid=96K117\" >\n                    8 1/2&Prime;\n                </option>\n            \n        \n    \n        \n        \n            \n                <option data-value-id=\"30\" value=\"https://www.bulova.com/on/demandware.store/Sites-bulova-Site/en_US/Product-Variation?dwopt_96K117_bandSize=30&amp;pid=96K117\" >\n                    8 3/4&Prime;\n                </option>\n            \n        \n    \n        \n        \n            \n                <option data-value-id=\"32\" value=\"https://www.bulova.com/on/demandware.store/Sites-bulova-Site/en_US/Product-Variation?dwopt_96K117_bandSize=32&amp;pid=96K117\" >\n                    9&quot;\n                </option>\n            \n        \n    \n\n</select>\n\n<div class=\"invalid-feedback\" id=\"bandSizeInvalidMessage\">Please select a band size </div>\n\n    </div>\n\n\n                                        </div>\n                                    </div>\n                                \n\n                                <div class=\"prices-add-to-cart-actions col-12\">\n                                    <!-- Add To Cart -->\n                                    <!-- Cart and [Optionally] Apple Pay -->\n                                    \n                                        \n<div class=\"row cart-and-ipay\">\n    <div class=\"col-sm-12\">\n        \n            <input type=\"hidden\" class=\"add-to-cart-url\" value=\"/on/demandware.store/Sites-bulova-Site/en_US/Cart-AddProduct\"/>\n            <button class=\"add-to-cart-global btn btn-primary \"\n                    \n                        data-gtmdata=\"{&quot;item_id&quot;:&quot;96K117&quot;,&quot;item_name&quot;:&quot;CURV - 10th Anniversary Edition&quot;,&quot;item_category&quot;:&quot;Best Sellers&quot;,&quot;item_category_id&quot;:&quot;mens-best-selling-watches&quot;,&quot;price&quot;:&quot;1450.00&quot;,&quot;currencyCode&quot;:&quot;USD&quot;}\"\n                    \n                    data-pid=\"96K117\"\n                    \n                    cypress-target=\"addToCartButton\">\n                Add to Bag\n            </button>\n        \n    </div>\n</div>\n\n                                    \n\n                                    \n                                        \n    <button\n       type=\"button\"\n       class=\"wishlist-toggle-product\"\n       data-nextaction=\"\"\n       data-wishlistpid=\"96K117\"\n       data-productname=\"CURV - 10th Anniversary Edition\"\n        data-wishlistquantity=\"1\"\n       data-uuid=\"\"\n       data-addmessage=\"Add CURV - 10th Anniversary Edition to your Wishlist\"\n       data-removemessage=\"Remove CURV - 10th Anniversary Edition from your Wishlist\"\n        data-includeicon=\"true\"\n        data-includetext=\"false\"\n        data-url=\"/on/demandware.store/Sites-bulova-Site/en_US/Wishlist-ToggleProduct\"\n        data-toast-trigger\n       title=\"Add CURV - 10th Anniversary Edition to your Wishlist\"\n    >\n        \n        \n            <div class=\"wishlist-icon  before\" data-toast-trigger aria-hidden=\"true\"></div>\n        \n    </button>\n\n\n                                    \n\n                                </div>\n                            </div>\n                        \n\n                        \n                            <div class=\"size-guide-asset-container\">\n                                <a class=\"text-link-secondary\" href=\"https://citizenwatch.widen.net/content/zpghguto0l/pdf/zpghguto0l.pdf?&amp;u=41zuoe\" rel=\"noopener\" target=\"_blank\">Size Guide</a>\n                            </div>\n                        \n                    </div>\n                    \n                    \n                        <a class=\"full-pdp-link text-link-secondary\" href=\"/us/en/product/96K117.html?dwopt_96K117_bandSize=50&amp;pid=96K117\"></a>\n                    \n                </div>\n            </div>\n\n        </div>\n    </div>\n    \n\n    \n\n    \n</div>",
  "productUrl": "/us/en/product/96K117.html"
}