Bulova has a great history and should capitalize on its design language from the past. They have an extensive archive that can be reissued and would attract many watch enthusiasts. This is a good example. They just need to resist the urge to oversizing their watches, case in point, the Bulova Moonwatch is just way too big, if they had sized it closer to the original it would have sold like hotcakes. But it's so nice to see them back doing heritage watches with automatic/manual movements. I have attached a really nice watch Bulova discontinued a few years ago. Great historical design (from their archives). I'm not a quartz movement fan, but I do love the UHF smooth sweeping second hand and accuracy of this watch. It's too bad they discontinued this watch, I know they have a couple of other military reissues which is great, but the design of this one was exceptional. It would be nice to see an automatic/manual version of it. But having said all that, it's great to see this Aerojet. Nicely done Bulova.
Bulova Response
My Bulova Aerojet is the best looking watch I have ever owned. It also keeps accurate time.
Very nice watch!! It's nice having a new Bulova. I need to send you my old one for a lube and clean.
I’m so happy with my Bulova watch!! It all started two years ago, I sold a bunch of my stuff to buy my brother a Bulova Marine Star (97B168) as a gift to surprise him for all the hard work he put in to becoming a Marine before leaving for Parris Island he was speechless knowing how broke we were & receiving this watch. We had seen this watch for years at the mall but never had the money to buy it. So fast forward months later my brother graduated from boot camp and came home on RA. I came home from work and he surprised me with my own Bulova & told me “thanks for being the only one who believed in me.” I instantly fought back tears. So yes Bulova is more than just a watch brand for my brother & I. Every time I look at my Aerojet it says more than just time, but all the hard hours of us working together to achieve his dream. Bulova is the watch that I look forward to passing down to my family.
