Doesn't last

I've brought two of these watches in the last 8 years. This is the only watch that has stopped working (despite the battery) that I own. The first time I repurchased after because it was a wedding gift. This time, it has stopped again and no one can fix it, not even the people who sold it, Kay. This makes me hesitant on buying Bulova again. If this was a more expensive watch, there would be problems.