Skip to Content

Bulova Official Site

SHELBY® Racer Chronograph

Honouring a racing icon, inspired by the 50th Anniversary Aluminium Daytona Coupe.

Shop Now
Homepage | Men's Collection | 96K118

Men's

Homepage | Women's Collection | 96L345

Women's

Super Seville

Bold retro design with cutting-edge Precisionist technology for a look that’s classic, modern, and unmistakably Bulova.

Homepage | Highlighted Collection | Super Seville | 98A337Shop Now

Featured Collaborations

Frank Sinatra

Named for his beloved songs, the collection features vintage designs as iconic as Frank Sinatra himself.

Homepage | Collaborations | Frank Sinatra | Portrait
Homepage | Collaborations | Frank Sinatra | Product | 97B224

The Bulova Standard

Your best benefits begin here.

A Name You Can Trust

Buy direct from Bulova.com or a partner store, and trust you’re getting a top-quality timepiece at the best price.

Tailored to Your Needs

We are pleased to offer complimentary watch strap sizing for any watch ordered on Bulova.com.

Free Delivery and Returns

Enjoy free delivery and returns on all your orders.

A Storied Legacy

Every Bulova timepiece embodies 150 years of expert craftsmanship and iconic innovation.

Sign up for our newsletter to receive seasonal promotions and updates from our studio

By subscribing you accept our Privacy policy.

BULOVA, the logo known as the “tuning fork” or “bifurcate device”, the “infinity symbol” logo, MARINE STAR, CURV, PRECISIONIST, and RUBAIYAT are registered trademarks of BULOVA. TEAM MIAMI is a trademark of E1 TEAM MIAMI LLC. FRANK SINATRA is a trademark of Frank Sinatra Enterprises, LLC. TONY BENNETT is a registered trademark of Ignite Music Fund I SPE I LP. Frank Lloyd Wright, The Frank Lloyd Wright Decorative Designs Collection, Taliesin, FLW and the red square design are registered trademarks of the Frank Lloyd Wright Foundation. GRAMMY, LATIN GRAMMY, and (known as the gramophone and appearing in various colours) are registered trademarks of The Recording Academy and are used under license. ELLA FITZGERALD is a registered trademark of E.F. Licensing, LLC. SHELBY and related marks are registered trademarks and/or intellectual property of Carroll Shelby Licensing, Inc. and are used under license.