Diamonds

Luxury timepieces that make a statement

SHOP TRENDING STYLES

97B198
Young at Heart Young at Heart
$695.00
96B349
Precisionist Precisionist
$995.00
97A160
CURV CURV
$1,295.00
98B301
Marine Star Marine Star
$595.00
98D144
Futuro Futuro
$450.00
98P207
Surveyor Surveyor
$395.00
98P172
Marine Star Marine Star
$650.00

Featured Collection

Frank Sinatra

Paying tribute to the legendary performer, we’ve drawn design inspiration from the 1950s and 1960s with unmistakable branding elements of the famed musician.

ARCHIVE SERIES

MIL-SHIPS SUBMERSIBLE

A dive watch originally made for the U.S. Navy—now available to the public for the first time.

The re-imagination of our most nostalgic models,
infused with modern elements.

A History of Firsts

Bulova Collector

Video Series

We are proud of our long and colorful legacy, steeped in historical firsts and the indomitable spirit of New York City. Watch our series that explores that history through interviews with watch collectors, industry experts, and brand historians.

Explore Bulova

Our Partnerships


Grammy Awards

As the official timepiece partner of The Recording Academy,™ Bulova partners with the GRAMMYs® on live events, including Red Carpet sponsorship at Music’s Biggest Night,® and a unique collection of co-branded timepieces.


Latin Grammy Awards

Our GRAMMYs partnership extends to the Latin Recording Academy® and the Latin GRAMMYs, embracing the artistry, music makers and the multi-cultural fabric of the US.


FRANK SINATRA SCHOOL

Through our relationship with the Frank Sinatra Enterprise and non-profit Exploring the Arts, we support ongoing musical collaboration with the Frank Sinatra School of the Arts in Queens, New York.

@BULOVA

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