One Watch, Whatever Your Style
There is variety in Duality – the new timepieces feature unique dial patterns, diamond detail, and two additional straps to easily switch out for your look of the day or night.



Featured
Marine Star Collection
Classic styling and iconic dial patterns.



Featured
Marine Star Collection
Classic styling and iconic dial patterns.



Those Three Little Words for Valentine's:
Bold At Heart



Those Three Little Words for Valentine's: Bold At Heart
Featured New Arrivals



Introducing
New Bulova Jewelry Collection
Reviving our jewelry-making roots, we've designed a collection of men's jewelry inspired by our heritage and crafted from the finest materials.



Introducing
New Bulova Jewelry Collection
Reviving our jewelry-making roots, we've designed a collection of men's jewelry inspired by our heritage and crafted from the finest materials.
Explore Bulova
Our Partnerships
Latin Grammy Awards
As the official timepiece partner of The Latin Recording Academy,™ Bulova partners with the Latin GRAMMYs® on live events, including red carpet sponsorship and a unique collection of co-branded timepieces.
MARC ANTHONY
Bulova and Marc Anthony have come together to appreciate the richness of a treasured relationship, time spent mastering the craft, and a cross-generational love of music in an exclusive collaboration.
Apollo Theater
Bulova's collaboration with the Apollo Theater is a celebration of fine watchmaking, famous performances, and a history of firsts in the heart of New York City.
FRANK SINATRA SCHOOL
Through our relationship with the Frank Sinatra Enterprise and non-profit Exploring the Arts, we support ongoing musical collaboration with the Frank Sinatra School of the Arts in Queens, New York.
Latin Grammy Awards
As the official timepiece partner of The Latin Recording Academy,™ Bulova partners with the Latin GRAMMYs® on live events, including red carpet sponsorship and a unique collection of co-branded timepieces.
MARC ANTHONY
Bulova and Marc Anthony have come together to appreciate the richness of a treasured relationship, time spent mastering the craft, and a cross-generational love of music in an exclusive collaboration.
Apollo Theater
Bulova's collaboration with the Apollo Theater is a celebration of fine watchmaking, famous performances, and a history of firsts in the heart of New York City.
FRANK SINATRA SCHOOL
Through our relationship with the Frank Sinatra Enterprise and non-profit Exploring the Arts, we support ongoing musical collaboration with the Frank Sinatra School of the Arts in Queens, New York.
Bold Collaboration
Marc Anthony Collection
An iconic collaboration of fine watches, rich music, and luxury design in an exclusive partnership.
Bold Collaboration
Marc Anthony Collection
An iconic collaboration of fine watches, rich music, and luxury design in an exclusive partnership.