July 4th Weekend Savings Event

Save An Extra 10% Off*

Our most-loved red, white and blue styles, now through July 5th

New & Exclusive: Frank Lloyd Wright


Capturing the modern and bold designs of the iconic architect’s stained glass windows.

Ladies First

Dressy or sporty - styles that will help you rule the world

Special Occasions

Celebrate Love

Commemorate the moment with an unforgettable Bulova timepiece.

Explore Bulova

Our Partnerships

Grammy Awards

As the official timepiece partner of The Recording Academy,™ Bulova partners with the GRAMMYs® on live events, including Red Carpet sponsorship at Music’s Biggest Night,® and a unique collection of co-branded timepieces.

Apollo Theater

Bulova's collaboration with the Apollo Theater is a celebration of fine watchmaking, famous performances, and a history of firsts in the heart of New York City.


Through our relationship with the Frank Sinatra Enterprise and non-profit Exploring the Arts, we support ongoing musical collaboration with the Frank Sinatra School of the Arts in Queens, New York.