Apollo Theater | Hero | Theater
Apollo Theater | Hero | Logo

Few venues are as iconic as New York City’s Apollo Theater. Celebrated for its legendary performances and history of firsts, the Bulova x Apollo collaboration pairs fine watchmaking with design inspired by an institution at the heart of American music and culture.

The Apollo Collaboration

Apollo Theater | Article | Neon

Showtime: A Legendary Partnership Continues

BULOVA x APOLLO Special Edition timepieces reflect the colors, marquee, and spirit of the iconic institution. With showstopping style and bold originality, the collaboration honors the famous stage that launched so many legends.

Where Stars Are Born

The Apollo Theater is one of the world’s most culturally significant venues, shaping American music and launching the careers of iconic artists like: Ella Fitzgerald, Sarah Vaughan, Billie Holiday, Sammy Davis Jr., James Brown, Gladys Knight, Luther Vandross, D’Angelo, Lauryn Hill, and countless others. 

Apollo Theater | Article | Graffiti

Apollo Automatic

Celebrate New York City and the legendary Apollo Theater with this Bulova x Apollo Automatic timepiece. Its two-tone case, black leather strap, and open-heart dial reveal a 21-jewel movement inspired by the soul of American music, entertainment, and culture.

Apollo Theater | Article | Apollo Automatic | Special Edition BoxApollo Theater | Article | Apollo Automatic | Product | 98A327

Rubaiyat 'Ella'

Honor Ella Fitzgerald’s historic Apollo Theater debut with this special-edition Bulova Rubaiyat ‘Ella’ timepiece. Its gold-tone oval case features Rubaiyat’s signature halo, while a white enamel dial with a diamond at 12 o’clock and an etched case back create an elegant tribute to the legendary singer.

Apollo Theater | Article | Rubaiyat Ella | On Wrist | 97P180

Apollo Theater

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