“We are honored to be an official partner of the
GRAMMYs®—as some of our most unique moments in time,
as in life, are marked by music.”

— Jeffrey Cohen, President of Bulova


As the official timepiece partner of The Recording Academy and GRAMMY Awards, Bulova partners with the GRAMMYs on live events, including Red Carpet sponsorship at Music’s Biggest Night,® and a unique collection of co-branded timepieces designed specifically for the partnership.

Latin Grammys

Our GRAMMYs partnership extends to the Latin Recording Academy and the Latin GRAMMYs, embracing the artistry, music makers and the multi-cultural fabric of the US. Bulova congratulates first-time nominees in the Best New Artist category with Bulova Latin GRAMMY inspired timepieces.

Each timepiece is intricately detailed and punctuated with the globally iconic gramophone logo on the case back, making a sophisticated statement of style, while infusing distinct musical cues in each design.