Save 25% Off Automatic Watches*

*Now through 05/21/24 11:59 PDT. Discount automatically applied to eligible models. Some exclusions apply.

Limited Time Offer: Save 25% Off Automatic Watches*

*Now through 05/21/24 11:59 PDT. Discount automatically applied to eligible models. Some exclusions apply.

Sutton Collection

Timeless Classics

Discover the essence of enduring style with the perfect blend of timeless design and modern craftsmanship. From automatic movements to luxurious details, our Sutton collection ensures that time is on your side.

Sutton Collection

Timeless Classics

Discover the essence of enduring style with the perfect blend of timeless design and modern craftsmanship. From automatic movements to luxurious details, our Sutton collection ensures that time is on your side.

Men's Watches


Women's Watches


Automatics

Never Miss a Beat

Power through your days in timeless style with a new automatic timepiece. Explore our selection of his and hers classic dress watches and sporty chic designs that self-wind with the motion of your wrist.

Automatics

Never Miss a Beat

Power through your days in timeless style with a new automatic timepiece. Explore our selection of his and hers classic dress watches and sporty chic designs that self-wind with the motion of your wrist.

Something Borrowed

Surveyor

A timepiece as bold as those who dare to wear it. There are endless ways to style our new men’s Surveyor—after all, these look just as good on her, too.

Something Borrowed

Surveyor

A timepiece as bold as those who dare to wear it. There are endless ways to style our new men’s Surveyor—after all, these look just as good on her, too. 

New Arrivals

Marine Star Precisionist Sport

Our best-selling Marine Star collection just got bolder. Explore the newest additions to our nautical-inspired styles featuring our proprietary Precisionist movement—complete with a smooth sweeping second hand and an unmatched accuracy of seconds a year.

New Arrivals

Marine Star Precisionist Sport

Our best-selling Marine Star collection just got bolder. Explore the newest additions to our nautical-inspired styles featuring our proprietary Precisionist movement—complete with a smooth sweeping second hand and an unmatched accuracy of seconds a year.

Lunar Pilot Meteorite

History is Made Again

Defy the laws of space and time with our new Limited Edition Lunar Pilot Meteorite Chronograph, featuring a genuine Muonionalusta meteorite dial—no two dials are alike.

Lunar Pilot Meteorite

History is Made Again

Defy the laws of space and time with our new Limited Edition Lunar Pilot Meteorite Chronograph, featuring a genuine Muonionalusta meteorite dial—no two dials are alike. 

Bold Collaboration

Marc Anthony Collection

An iconic collaboration of fine watches, rich music, and luxury design in an exclusive partnership.

Bold Collaboration

Marc Anthony Collection

An iconic collaboration of fine watches, rich music, and luxury design in an exclusive partnership.

Explore Bulova

Our Partnerships


Latin Grammy

As the official timepiece partner of The Latin Recording Academy,™ Bulova partners with the Latin GRAMMYs® on live events, including red carpet sponsorship and a unique collection of co-branded timepieces.


Marc Anthony

Bulova and iconic singer, songwriter, and actor Marc Anthony come together to collaborate and celebrate a passion for watches and a shared cross-generational love of music, innovative design, and an artistic spirit that is Bold at Heart.


Apollo Theatre

Bulova's collaboration with the Apollo Theater is a celebration of fine watchmaking, famous performances, and a history of firsts in the heart of New York City, featuring our special edition timepieces.


FRANK SINATRA HS

Through our relationship with the Frank Sinatra Enterprise and non-profit Exploring the Arts, we support ongoing musical collaboration with the Frank Sinatra School of the Arts in Queens, New York.

EVERYDAY BENEFITS ON BULOVA.COM

Complimentary Bracelet Sizing

Virtual Try-On

Complimentary Bracelet Sizing

Virtual Try-On