Celebrating precision, craftsmanship and culture, Bulova has partnered with the Complecto watch collective for the limited-edition release of the Bulova x Complecto Super Seville Stone Dial Collection. Paying tribute to our shared New York City roots, this exclusive collection features three uniquely crafted timepieces with turquoise, snowflake obsidian, and tiger's eye stone dials—much like New Yorkers, no two are exactly alike. Taking cues from the 1970s Bulova Super Seville Day-Date, the gold-tone stainless steel design showcases a tiger’s eye stone dial—tiger’s eye is a symbol of courage, confidence, and personal power—qualities that reflect NYC’s bold, pioneering spirit. The versatile 38mm case stands out with its retro TV-shaped design seamlessly transitioning into a fully polished, integrated 3-link bracelet with a push-button deployant clasp. Distinctive details include a grooved coin edge bezel, polished hands and indices, a flat sapphire crystal, and a date magnifier window at 3 o’clock. Powered by our proprietary Precisionist movement for superior accuracy with a smooth sweeping second hand and increased resistance to temperature changes, this collector’s timepiece features a numbered and engraved case back with the Bulova and Complecto logo and is presented in special packaging. Limited to 718 pieces and exclusively available on Bulova.com.

Imbued with Bulova’s vintage art deco design and the unforgettable style of Ol’ Blue Eyes himself, Bulova presents the “Chairman of the Board” timepiece from the Frank Sinatra collection. Taking cues from Bulova’s 1936 “President” model, this timepiece features a 5-micron 18k gold-plated stainless steel case with stepped flanks and a long, sweeping arc that delivers unparalleled style and exceptional comfort on the wrist. Under a double curved sapphire crystal, the rich black dial is enhanced by gold-tone hour markers and hands, with Sinatra’s iconic fedora marking 12 o’clock. The date window at 6 o’clock remains subtle yet functional, offering added versatility to the watch. On display through a see-through case back, this luxurious timepiece is powered by a Swiss automatic movement with 25 jewels and a power reserve of 42 hours. The case back is further customized with the depiction of the Sinatra family crest: a crowned lion reaching for the stars. The watch is complemented by a fine brown calfskin leather strap finished with a new foldover buckle in matching 5-micron 18k gold plating. Limited to 500 individually numbered pieces, each “Chairman of the Board” is delivered in a lacquered box with a limited-edition card and plaque, and a Frank Sinatra storybook.

New to the Frank Sinatra collection, this "Summer Wind" Sport Dress Automatic timepiece is inspired by the 1960s Bulova Date King. The sporty design features the elegance of the vintage Bulova ethos combined with the signature Sinatra design elements - the iconic Fedora at the 12H and accents of orange, Frank's favourite colour. The grey leather strap lining is also embossed with the song title. This watch features a rose-gold tone stainless steel case, grey enamel dial with 21 jewels, automatic three-hand calendar movement, boxed sapphire crystal, and a 42 hour power reserve. Water resistant to 30 metres.

Capture the magic of some of the greatest performers of all time with the new limited edition Bulova men’s Rat Pack timepiece. Inspired by the iconic styles and personalities of legendary crooners Sammy Davis, Jr., Dean Martin, and Frank Sinatra, this all-new timepiece features a timelessly styled silver-tone stainless steel case with sapphire crystal and a special caseback adorned with the artists’ signatures and the Rat Pack’s logo. The dial balances the deep notes of a radiant black centre with the brilliance of a gold outer ring, with silver-tone hands to keep the beat and a perfectly framed date display. The watch is powered by a self-winding movement with 21 jewels and a power reserve of 42 hours and is paired with a luxurious leather strap. Limited to 5,000 pieces, this timepiece is delivered with special Rat Pack packaging and a limited edition card. Swing like the King of Cool, charm like Old Blue Eyes, or take the world by storm like Mr. Show Business—with this new Bulova men’s timepiece on your wrist, you’ll have the world on a string with your impeccable taste.

Seamlessly merging iconic Bulova watch designs with the dynamic musicality of Marc Anthony, this new addition to the Marc Anthony collection puts the legendary artist’s spin on the groundbreaking men’s CURV chronograph. With a rose gold-tone stainless steel case with open lugs and pushers, the CURV features the world’s first curved chronograph movement, with a dramatic curved sapphire crystal and a curved case back that gives it an effortless presence on the wrist. Mirroring the bold rhythm of Anthony’s music, the translucent blue five-hand chronograph dial brings a refreshing palette to the CURV collection and offers a glimpse at the curved chronograph movement featuring our proprietary high-precision 262 kHz quartz technology with exceptional accuracy of seconds per year. The 1, 3, and 5 hours marked by applied rose gold-tone markers highlight Marc’s personally significant numbers. Three sub-dials display the elapsed chronograph time in 12-hour, 60-minute, and 60-second intervals. The chronograph 60-second sub dial at 6 o’clock doubles as the standard second hand; the dual mode is actuated by the 4 o’clock pusher. Paired with a matching blue silicone strap with a rose gold-tone pin buckle, the new Bulova x Marc Anthony CURV is a demonstration of Marc Anthony’s musical range and cross-generational appeal that sets a new standard for inspired timekeeping.

Our bold collaboration with Marc Anthony brings his signature style to our modern CURV collection with this stunning women’s timepiece. Infusing his vibrant musicality with elevated Bulova design, the iconic performer lends his name to our new rose gold-tone three-hand CURV, featuring a sparkling blue Denchu dial that resembles a starry night sky, complemented by a matching embossed blue silicone strap. The hours are marked with 8 dazzling diamonds, while 1, 3, and 5 o’clock are marked by rose gold-tone markers, chosen by Marc Anthony for their personal significance. Powered by our proprietary high precision 262kHz quartz technology offering exceptional accuracy of seconds per year, this elegant new Bulova x Marc Anthony CURV captures the spirit of both the groundbreaking style of Marc Anthony and the cutting-edge technology of Bulova.

Limited to 531 pieces, the signature case design features a black ion-plated stainless steel faceted construction with a blend of polished and brushed finishes and an 18k rose gold bezel insert. The striking black dial features a brushed finish and a date display, with bold orange accents, including the smooth sweeping seconds hand and the hour markers at 1, 3, and 5 o’clock, chosen by Marc for their personal significance, as well as luminous hands and markers. The dial features a date display and chronograph subdials that allow timing to an astonishing 1/1000 second. A translucent aperture in the dial offers a peek behind the curtain at the Bulova Precisionist chronograph movement, a revolutionary 8-jewel quartz mechanism accurate to 5 seconds per month and increased resistance to temperature changes and is finished with a curved anti-reflective sapphire crystal. Adorning the case back is a unique glass insert with the quote “For those who know,” Marc Anthony’s signature and limited-edition numbering. The watch is paired perfectly with a crocodile-grain black leather strap with Anthony’s signature on the case and a push-button deployant clasp. With 50m water resistance, the Bulova Marc Anthony Series X Limited Edition men’s chronograph is the epitome of modern luxury. It unites Marc Anthony’s music that transcends time with Bulova’s proprietary technology and Bold at Heart spirit to keep you always within style’s rhythm.

This stunning new Precisionist X Diamond men’s watch is sure to make a lasting impression. The masculine architectural design of this statement timepiece is punctuated by 174 hand set diamonds, totaling .83 ctw and hand- set on a gold- and silver-tone stainless-steel case. The silver-white 3-hand calendar dial is detailed with an exhibition calendar window and is finished with a curved sapphire crystal, providing a sophisticated and polished effect. The look is completed with a white leather strap with a deployant clasp with pushers for easy release. This luxurious timepiece is water-resistant up to 100 metres and is powered by Bulova’s proprietary high-performance 262kHz 3 hand calendar movement. Take bold style to the next level with this innovative timepiece, fusing design and technology.

Embrace a bold new you with the sporty Bulova ladies’ automatic Marine Star. The silver-tone stainless steel case features an engaging blend of finishes for a dynamic presence on the wrist, while the sapphire crystal and protected crown provide modern reliability which is furthered by 100m of water resistance. The lustrous mother-of-pearl dial features silver-tone accents, with roman numeral hour markers and dramatic hands with luminescent fill to ensure legibility in every situation. On the lower half of the dial, a silver-tone ring frames an aperture offering a glimpse at the beating heart of the slim premium automatic movement, which features 24 jewels and a 42-hour power reserve. Completing the timepiece is a blue quick-release silicone strap which provides exceptional comfort and security. With its elegant luxury and mechanical soul, this Bulova ladies’ timepiece is sure to carry you through the day in timeless style.

Rubaiyat is a name of poetic significance and timeless elegance. Introduced in 1917, the Rubaiyat collection marked Bulova’s debut series of timepieces designed specifically for women. Now, over a century later, and in celebration of Bulova’s 150th anniversary, the new Rubaiyat “Four Seasons” luxury collection captures the elegance of the Rubaiyat line and the true beauty of nature. The Rubaiyat “Winter” shines with 42 white sapphires, totaling .25 ctw, evoking an icy winter landscape encircling its silver-tone stainless steel petite 30mm halo case and synthetic spinel cabochon crown. The mosaic dial, crafted from lustrous white mother-of-pearl, shimmers like freshly fallen snow, with an iridescent quality that makes each dial unique, accented by icicle-shaped faceted markers and finished with a double curved sapphire crystal. Paired with a glossy white alligator grain strap with a custom fold over strap with two pushers, this luxurious women’s timepiece adds elegance to any occasion and comes in special Rubaiyat packaging, complete with a storybook.

Unparalleled in refinement and timeless in design, this Bulova women’s timepiece introduces a new automatic watch from the Sutton Collection that will elevate your style. The watch features a 34mm silver-tone case with a domed sapphire crystal with anti-reflective coating and is paired with a lavender colour croc-textured leather strap. The lustrous mother-of-pearl dial features a sunray pattern, silver-tone hour markers and hands, and a floral aperture revealing the heart of the 21-jewel automatic movement, also visible through a transparent case back, which has a power reserve of 42 hours. This Bulova ladies’ watch is made for those with an eye for style who want to make a statement.

A style inspired by history, the Chronograph A is a nod to the popular styles from Bulova’s diver chronographs from the 1970s. This style was popularly known as the “Surfboard” for the distinctive blue oval “surfboard” encircling the two sub dials. This updated version features a gold-tone stainless steel case with blue and red accents and an off white dial. The dial features the notable oval in blue around the sub dials, orange tipped hour and minute hands, luminous hands and markers, and an orange chronograph second hand. Five-hand chronograph movement, domed sapphire crystal with anti-reflective coating. Blue perforated silicone strap with deployant closure. Water resistance to 200 metres.

From the Hack Collection, this is "The Watch That Won The War" - inspired by the Archival A-11 timpiece. This updated A-11 features a contemporary colour combination, boasting a striking blue dial with red accents on a rich brown nylon NATO strap, as well as a coin edge texturing on the case and an oversized crown. The case back is stamped with the same ‘Military Spec’ information as an original A-11.

A stylish, contemporary Caravelle men’s timepiece with an edge. The black-tone stainless steel case features a modern, angular silhouette with crown guards and a flat mineral crystal. The pitch-black textured dial is accented with a light grey-tone minute ring, applied luminous hour markers, and a matching polished handset with luminous fill. Flanked by a small seconds display and a 24-hour display, the 21-jewel automatic movement is visible through an aperture and offers a robust 42-hour power reserve to keep you on time, day and night. The exceptional mechanical movement can be fully admired thanks to a see-through case back and the watch is completed with an embossed black leather strap with a pin buckle closure. A fusion of modern mechanics and modern design from Caravelle.