Make This Season Timeless

Celebrating precision, craftsmanship and culture, Bulova has partnered with the Complecto watch collective for the limited-edition release of the Bulova x Complecto Super Seville Stone Dial Collection. Paying tribute to our shared New York City roots, this exclusive collection features three uniquely crafted timepieces with turquoise, snowflake obsidian, and tiger's eye stone dials—much like New Yorkers, no two are exactly alike.

Taking cues from the 1970s Bulova Super Seville Day-Date, the gold-tone stainless steel design showcases a tiger’s eye stone dial—tiger’s eye is a symbol of courage, confidence, and personal power—qualities that reflect NYC’s bold, pioneering spirit. The versatile 38mm case stands out with its retro TV-shaped design seamlessly transitioning into a fully polished, integrated 3-link bracelet with a push-button deployant clasp. Distinctive details include a grooved coin edge bezel, polished hands and indices, a flat sapphire crystal, and a date magnifier window at 3 o’clock.


Powered by our proprietary Precisionist movement for superior accuracy with a smooth sweeping second hand and increased resistance to temperature changes, this collector’s timepiece features a numbered and engraved case back with the Bulova and Complecto logo and is presented in special packaging. Limited to 718 pieces and exclusively available on Bulova.com.

Bulova pays homage to the Chinese Zodiac with a captivating new limited edition of its iconic men's Super Seville timepiece. Accentuated by a gold-tone stainless steel case with a grooved coin-edge bezel and matching bracelet, the Year of the Horse is embodied by a layered dial with traditional Chinese colours of red and gold, bringing a rearing stallion to life surrounded by floral elements in a vibrant, dimensional show of artistry. Under the individually numbered caseback etched with a stylized Chinese character representing the word "horse," the watch is powered by the brand’s proprietary Precisionist movement, a revolutionary high-precision, 8-jewel quartz mechanism vibrating at a remarkable 262kHz, accurate to seconds per year with increased resistance to temperature changes, and with a sweeping seconds hand. Embodying symbols of wealth and prosperity, this Bulova men's watch, in a limited edition of 888 pieces, will enhance every collection.

Discover new horizons with the boldest Bulova CURV yet, made in celebration of Bulova’s historic 150th Anniversary. Daringly innovative, this new CURV features a case made from forged carbon infused with 97.97% pure gold flake for a unique lustre, appointed with a novel gold-tone stainless steel bezel attached with visible screws, creating a striking contrast and eliciting the richness of the gold flake in the case. The process of creating the specialized forged carbon ensures that each case is unique in its patterning. A dramatically curved sapphire crystal reveals a multilayered black dial with gold-tone accents, offering a glimpse at the revolutionary curved NR20 CURV high-precision quartz chronograph movement, which is further revealed through the exhibition window in the gold-tone stainless steel case back. Completing the contemporary look, the watch is equipped with an HNBR premium rubber strap, with stylized comfort and a fold-over buckle. Capturing modern style and cutting-edge technology, this new Bulova CURV brings an undeniable edge to any ensemble and reaffirms Bulova’s place at the frontier of watchmaking.

This Bulova men’s watch from the Maquina collection offers daringly avant-garde design. The watch features a 40mm black-tone stainless steel case with a curved sapphire crystal, a black bezel, and a black-tone stainless steel bracelet with a push-button deployant closure. The rainbow-coloured patterned dial has black hands and silver-tone markers with luminescent fill and a central aperture revealing the inner workings of the 21-jewel automatic skeletonized movement, also visible through a transparent case back, which has a 42-hour power reserve. With its mechanical heart and unrivaled modern form, this Bulova men’s timepiece offers a uniquely individual expression of style.

Experience the thrill of speed, right on your wrist. As part of a new collaboration for Bulova’s 150th Anniversary, the new limited-edition Bulova  Racing Chronograph combines  legendary muscle car customizer Carroll Shelby’s trailblazing racing style with Bulova’s innovative watchmaking technology. Shelby’s signature blue and white colourway is on full display, striping the rubber strap, accenting the dial, and elevating the 43mm silver-tone stainless steel case. Inspired by the massive power of the 1967 Shelby Ford Mustang GT500, the angular bullhead case offers a dramatic presence on the wrist, recalling the aerodynamic lines of that iconic car  and including a black tachymeter ring, sapphire crystal, 12 o’clock crown and pushers, and a grooved mid-case echoing the car’s racing stripes. With the Shelby Cobra logo nestled in the 3 o’clock register, the dial roars to life with 8-hand chronograph functionality including timing to an astonishing 1/1000 second, powered by Bulova’s proprietary high precision quartz Precisionist movement , resonating at a frequency of 262khz for unparalleled accuracy and allowing a sweeping chronograph hand. With an individually numbered  polished case back bearing Shelby’s signature and delivered in a limited-edition box with a 1:24 die-cast model of the GT500, the new Racing Chronograph brings the power of Shelby’s creations to your wrist for unparalleled style. Limited to 7,500  pieces worldwide.

The Bulova x Stetson Longhorn watch brings two quintessential American heritage brands together to create an iconic timepiece that commemorates the founding of the John B. Stetson Company in 1865 through a collaboration steeped in heritage. On the dial, a gold-tone Texas Longhorn skull that symbolizes the enduring spirit of the West is set in relief against an ornate floral pattern inspired by the intricate decoration seen on traditional western wear. Echoing Stetson’s legendary style and attention to detail, its silver-tone stainless steel case is elevated with a sapphire crystal and an onion crown with a black onyx cabochon. The automatic 21-jewel movement is visible through an open case back, which is printed with a classic Stetson hat and encircled with a laurel wreath pattern. Finished with a brown western-style leather strap, the 160th Anniversary Longhorn watch, is both a fitting tribute to and a continuation of the brands’ dual commitment to quality and craftsmanship.

The Bulova x Stetson Bison watch brings two quintessential American brands together to create an iconic timepiece that commemorates the founding of the John B. Stetson Company in 1865 through a collaboration steeped in heritage. A stamped American Bison medallion on the dial symbolizes the enduring spirit of the West and is enhanced by black antiquing and striking silver-tone hands. Echoing Stetson’s legendary style and attention to detail, its silver-tone stainless steel case is elevated with a sapphire crystal and an onion crown with a black onyx cabochon. The automatic 21-jewel movement is visible through an open case back, which is printed with a classic Stetson hat and encircled with a laurel wreath pattern. Finished with an alligator grain black leather strap, the 160th Anniversary Bison watch is both a fitting tribute to and a continuation of the brands’ dual commitment to quality and heritage.

Unparalleled in refinement and timeless in design, this Bulova women’s timepiece introduces a new automatic watch from the Sutton Collection that will elevate your style. The watch features a 34mm silver-tone case with a domed sapphire crystal with anti-reflective coating and is paired with a lavender colour croc-textured leather strap. The lustrous mother-of-pearl dial features a sunray pattern, silver-tone hour markers and hands, and a floral aperture revealing the heart of the 21-jewel automatic movement, also visible through a transparent case back, which has a power reserve of 42 hours. This Bulova ladies’ watch is made for those with an eye for style who want to make a statement.

Capture the magic of some of the greatest performers of all time with the new limited edition Bulova men’s Rat Pack timepiece. Inspired by the iconic styles and personalities of legendary crooners Sammy Davis, Jr., Dean Martin, and Frank Sinatra, this all-new timepiece features a timelessly styled silver-tone stainless steel case with sapphire crystal and a special caseback adorned with the artists’ signatures and the Rat Pack’s logo. The dial balances the deep notes of a radiant black centre with the brilliance of a gold outer ring, with silver-tone hands to keep the beat and a perfectly framed date display. The watch is powered by a self-winding movement with 21 jewels and a power reserve of 42 hours and is paired with a luxurious leather strap. Limited to 5,000 pieces, this timepiece is delivered with special Rat Pack packaging and a limited edition card. Swing like the King of Cool, charm like Old Blue Eyes, or take the world by storm like Mr. Show Business—with this new Bulova men’s timepiece on your wrist, you’ll have the world on a string with your impeccable taste.

Seamlessly merging iconic Bulova watch designs with the dynamic musicality of Marc Anthony, this new addition to the Marc Anthony collection puts the legendary artist’s spin on the groundbreaking men’s CURV chronograph. With a rose gold-tone stainless steel case with open lugs and pushers, the CURV features the world’s first curved chronograph movement, with a dramatic curved sapphire crystal and a curved case back that gives it an effortless presence on the wrist.

Mirroring the bold rhythm of Anthony’s music, the translucent blue five-hand chronograph dial brings a refreshing palette to the CURV collection and offers a glimpse at the curved chronograph movement featuring our proprietary high-precision 262 kHz quartz technology with exceptional accuracy of seconds per year. The 1, 3, and 5 hours marked by applied rose gold-tone markers highlight Marc’s personally significant numbers. Three sub-dials display the elapsed chronograph time in 12-hour, 60-minute, and 60-second intervals. The chronograph 60-second sub dial at 6 o’clock doubles as the standard second hand; the dual mode is actuated by the 4 o’clock pusher.

Paired with a matching blue silicone strap with a rose gold-tone pin buckle, the new Bulova x Marc Anthony CURV is a demonstration of Marc Anthony’s musical range and cross-generational appeal that sets a new standard for inspired timekeeping.

Our bold collaboration with Marc Anthony brings his signature style to our modern CURV collection with this stunning women’s timepiece. Infusing his vibrant musicality with elevated Bulova design, the iconic performer lends his name to our new rose gold-tone three-hand CURV, featuring a sparkling blue Denchu dial that resembles a starry night sky, complemented by a matching embossed blue silicone strap. The hours are marked with 8 dazzling diamonds, while 1, 3, and 5 o’clock are marked by rose gold-tone markers, chosen by Marc Anthony for their personal significance. Powered by our proprietary high precision 262kHz quartz technology offering exceptional accuracy of seconds per year, this elegant new Bulova x Marc Anthony CURV captures the spirit of both the groundbreaking style of Marc Anthony and the cutting-edge technology of Bulova.

Limited to 531 pieces, the signature case design features a black ion-plated stainless steel faceted construction with a blend of polished and brushed finishes and an 18k rose gold bezel insert. The striking black dial features a brushed finish and a date display, with bold orange accents, including the smooth sweeping seconds hand and the hour markers at 1, 3, and 5 o’clock, chosen by Marc for their personal significance, as well as luminous hands and markers. The dial features a date display and chronograph subdials that allow timing to an astonishing 1/1000 second. A translucent aperture in the dial offers a peek behind the curtain at the Bulova Precisionist chronograph movement, a revolutionary 8-jewel quartz mechanism accurate to 5 seconds per month and increased resistance to temperature changes and is finished with a curved anti-reflective sapphire crystal. Adorning the case back is a unique glass insert with the quote “For those who know,” Marc Anthony’s signature and limited-edition numbering. The watch is paired perfectly with a crocodile-grain black leather strap with Anthony’s signature on the case and a push-button deployant clasp. With 50m water resistance, the Bulova Marc Anthony Series X Limited Edition men’s chronograph is the epitome of modern luxury. It unites Marc Anthony’s music that transcends time with Bulova’s proprietary technology and Bold at Heart spirit to keep you always within style’s rhythm.

This stunning new Precisionist X Diamond men’s watch is sure to make a lasting impression. The masculine architectural design of this statement timepiece is punctuated by 174 hand set diamonds, totaling .83 ctw and hand- set on a gold- and silver-tone stainless-steel case. The silver-white 3-hand calendar dial is detailed with an exhibition calendar window and is finished with a curved sapphire crystal, providing a sophisticated and polished effect. The look is completed with a white leather strap with a deployant clasp with pushers for easy release. This luxurious timepiece is water-resistant up to 100 metres and is powered by Bulova’s proprietary high-performance 262kHz 3 hand calendar movement. Take bold style to the next level with this innovative timepiece, fusing design and technology.

An incredibly bold design, this men’s Bulova Marine Star Precisionist sport watch pushes the limits with Bulova’s cutting edge technology and a strikingly modern case. Defined by a rugged, angular profile, the 43mm stainless steel case features brushed facets and polished accents, with a unidirectional timing bezel with a ceramic insert, a sapphire crystal, and a screw-down crown ensuring 200m water resistance. The vibrant yellow dial takes its inspiration from the undulating crests of the ocean, with a wave pattern accented by applied hour markers and a bold handset, all featuring luminescent material for unrivaled legibility in all conditions. A date window is positioned at 3 o’clock, while the red-tipped seconds hand sweeps smoothly around the dial thanks to Bulova’s proprietary Precisionist movement, a revolutionary 8-jewel quartz mechanism vibrating at a remarkable 262kHz and accurate to 10 seconds per year with increased resistance to temperature changes. Paired with a durable silicone strap with a pin buckle closure, this men’s Bulova timepiece is equipped to handle everything from the office to the ocean.

A style inspired by history, the Chronograph A is a nod to the popular styles from Bulova’s diver chronographs from the 1970s. This style was popularly known as the “Surfboard” for the distinctive blue oval “surfboard” encircling the two sub dials. This updated version features a gold-tone stainless steel case with blue and red accents and an off white dial. The dial features the notable oval in blue around the sub dials, orange tipped hour and minute hands, luminous hands and markers, and an orange chronograph second hand. Five-hand chronograph movement, domed sapphire crystal with anti-reflective coating. Blue perforated silicone strap with deployant closure. Water resistance to 200 metres.

As part of a new partnership with the Tony Bennett Foundation, the “We Are All Here” Duet Bulova men’s timepiece celebrates the timelessness and incomparable talent of the memorable crooner. Taking its inspiration from the classic design of the 1980s, when Bennett staged a roaring comeback, the watch’s gold-tone stainless steel case has a sleek, angular silhouette with polished faceting, paired with a matching gold-tone stainless steel bracelet. Accented with gold-tone hands and markers, the vertically brushed silver-tone dial is a study in perfection, with a second hand counterbalance shaped like Bennett’s signature folded pocket square. With Tony Bennett’s signature gracing the case back, this Bulova men’s watch pays tribute to one of the greatest performers of all time.

A stylish, contemporary Caravelle men’s timepiece with an edge. The black-tone stainless steel case features a modern, angular silhouette with crown guards and a flat mineral crystal. The pitch-black textured dial is accented with a light grey-tone minute ring, applied luminous hour markers, and a matching polished handset with luminous fill. Flanked by a small seconds display and a 24-hour display, the 21-jewel automatic movement is visible through an aperture and offers a robust 42-hour power reserve to keep you on time, day and night. The exceptional mechanical movement can be fully admired thanks to a see-through case back and the watch is completed with an embossed black leather strap with a pin buckle closure. A fusion of modern mechanics and modern design from Caravelle.