Introducing the TurnStyle Collection

The striking TurnStyle Collection features 4 styles, each adorned with 139 Swarovski® Crystals, that come to life with the natural rhythm of your wrist. This collection makes a sophisticated statement of style that elevates any wardrobe.

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A History of Firsts

Discover the untold story of Bulova, an iconic American brand with a remarkable series of firsts that garland the company’s history. 10% of the proceeds will go to the Veterans Watchmaker Initiative.

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Lady Ganga Timepiece

For every Rubaiyat Lady Ganga Special Edition timepiece sold through December 31, 2018, 10% of the proceeds will be invested in the American Cancer Society’s cervical cancer awareness initiatives. To learn more about Lady Ganga, visit #LadyGanga

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Marine Star

Live and play in maritime style. The Marine Star collection's classic styling tows the line of sport, with bold accents, iconic dial patterns and innovative materials.

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Vintage 1960s-inspired design with self-winding movements and exhibition case backs showcase Bulova’s meticulous craftsmanship.

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Interactive Archive

The faces of many firsts. Bulova recognizes and celebrates the extraordinary individuals who pioneered movements, pushed boundaries and challenged the status quo.




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