“We are honored to be an official partner of the
GRAMMYs®—as some of our most unique moments in time,
as in life, are marked by music.”

— Jeffrey Cohen, President of Bulova


As the official timepiece partner of The Recording Academy and GRAMMY Awards, Bulova partners with the GRAMMYs on live events, including Red Carpet sponsorship at Music’s Biggest Night,® and a unique collection of co-branded timepieces designed specifically for the partnership.

Latin Grammys

Our GRAMMYs partnership extends to the Latin Recording Academy and the Latin GRAMMYs, embracing the artistry, music makers and the multi-cultural fabric of the US. Bulova congratulates first-time nominees in the Best New Artist category with Bulova Latin GRAMMY inspired timepieces.

Grammys Museum

The Recording Academy established a unique museum to explore and celebrate the enduring legacies of all forms of music. Over the next three years, Bulova and the Recording Academy™ will work with the GRAMMY Museum® to build a special Moments in Time exhibit, celebrating epic moments in music history.