Daylight Savings:
Save up to 25% Off Skeleton Models*
*Now through 11/03/2025 11:59pm PDT.
Step Into Fall
Daylight Saving Time This Weekend
Set your watch back and enjoy the extra hour.
Step Into Fall
Daylight Saving Time This Weekend
Set your watch back and enjoy the extra hour.
Most-Loved Products.
Colours of the Season: Fall Edit
Find the perfect timepiece in warm, autumnal shades—from deep reds to rich browns—to complete your look.
Just Landed
Lunar Pilot Timascus
History is made again with our new limited-edition Lunar Pilot. Featuring a mesmerizing Timascus dial and a remarkable HPQ chronograph movement, this special boxed set is complete with a Budii the Astronaut figurine by artist Thiago Rosinhole.
Our top picks
New Arrival
SHELBY® Racer Chronograph
Start your engines—the SHELBY® Racer Chronograph is here! Embodying the legendary muscle car’s need for speed with our innovative spirit, this collaboration packs power and precision.
New Arrival
SHELBY® Racer Chronograph
Start your engines—the SHELBY® Racer Chronograph is here! Embodying the legendary muscle car’s need for speed with our innovative spirit, this collaboration packs power and precision.
Explore Bulova
Our Partnerships
Latin Grammy
As the official timepiece partner of The Latin Recording Academy,™ Bulova partners with the Latin GRAMMYs® on live events, including red carpet sponsorship and a unique collection of co-branded timepieces.
Marc Anthony
Bulova and iconic singer, songwriter, and actor Marc Anthony come together to collaborate and celebrate a passion for watches and a shared cross-generational love of music, innovative design, and an artistic spirit that is Bold at Heart.
Apollo Theatre
Bulova's collaboration with the Apollo Theater is a celebration of fine watchmaking, famous performances, and a history of firsts in the heart of New York City, featuring our special edition timepieces.
FRANK SINATRA HS
Through our relationship with the Frank Sinatra Enterprise and non-profit Exploring the Arts, we support ongoing musical collaboration with the Frank Sinatra School of the Arts in Queens, New York.
