We Are Family Foundation

We Are Family Foundation is a non profit organization founded by legendary musician Nile Rodgers and is dedicated to the vision of a global family by supporting and creating programs that promote cultural diversity while nurturing and mentoring the vision, talents and ideas of young people globally who are positively changing the world.

Bulova is proud to partner with three-time GRAMMY® Award winner, Nile Rodgers, in celebration of the 40th anniversary of CHIC’s global hit “Le Freak” with the Special Edition ‘We Are Family’ timepiece, with a percentage of sales from the timepiece donated to the foundations noble initiatives.


Frank Sinatra School of the Arts

Through our ongoing partnership with the Frank Sinatra Enterprise, Bulova collaborated with the Frank Sinatra School of the Arts in Queens, New York to create a special version of the song “Fly Me To The Moon.” A group of ten senior students, majoring in voice, violin, trumpet, French horn, cello and bass trombone worked together to give life to their unique version of Frank’s classic song. The collaboration was made possible in support of Exploring the Arts, a nonprofit founded by American singer and painter Tony Bennett and and his wife Susan Benedetto.

Veterans Watchmakers Initiative

In 1945, after World War II, Arde Bulova, son of Joseph Bulova, founded the Joseph Bulova School of Watchmaking. The purpose of the tuition-free school was to offer disabled veterans a means of rehabilitation, combined with master watchmaking skills and dedicated job placement. The school operated for several decades before closing.

In 2017, through the vision and dedication of Sam Cannan, a retired Baltimore police officer and Swiss-trained master watchmaker, VWI was established. The Veterans Watchmaking Initiative welcomed its first students, and founding sponsor Bulova pledged to support the program, a tradition it is proud to carry on. The school created a system that’s been replicated throughout the world and adopted by other Allied foreign countries as a means to train disabled veterans to be self-supporting, self-respecting members of society and graduate with the finest watchmaking skills.

Jewelers for Children

Jewelers For Children is an organization founded by the U.S. jewelry industry with the mission of helping children in need. As a long time supporter of Jewelers for Children, the ‘Big Hearts, Little Hands’ initiative was introduced to help through recent events and tough times felt across the nation. This program dedicated a portion of online sales from Bulova watches made on Bulova.com from April 1st to June 30th, 2020 to the organization and the charities they support to help children and families in need.

Charity partners include:

  • St. Jude Children’s Research Hospital
  • Make-A-Wish® America
  • Elizabeth Glaser Pediatric AIDS Foundation
  • National CASA Association