American Girl

Reimagined from the Bulova Archives with a new elegance,‌ the American Girl “K” timepiece is inspired by the original ladies’ design from 1957


Based on a prototype originally designed for the U.S. Navy in the 1950s, the MIL-SHIPS-W-2181 submersible timepiece was never commercially launched. Discover its history and shop the reissued collection.

Lunar Pilot

Bulova made space history on August 2, 1971--during the Apollo 15 mission, a moon pilot chronograph, customized for lunar conditions by Bulova engineers, was worn on the moon. We reissued the Lunar Pilot collection inspired by this original, including a 50th Anniversary Limited Edition.


A design tribute to Bulova's acclaimed 1970s Oceanographer dive watch, powered by a self-winding mechanical movement.

Chronograph A

Inspired by history, Chronograph A pays tribute to popular Bulova chronographs from the 1970s. The distinctive surfboard-shaped oval connecting two smaller round counters on the dial earned the original design its memorable nickname: Surfboard.


The bold design of the Chronograph C burst on the scene in 1970 and quickly became one of Bulova’s most iconic timepieces. This reintroduced ‘Stars & Stripes’ watch is specially packaged in a collector’s box that includes a blue leather strap.


Reminiscent of style from the late 1970s and early 1980s, the reintroduced Computron honors versions from its past. The unconventional trapezoidal case design and digital LED screen was considered futuristic at the time of its original release.