Men's Icon Watches

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Enjoy 20% Off Sitewide*

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ENJOY 20%* OFF MEN'S & WOMEN'S WATCHES

Prices as shown; no code needed.

20% off original price is automatically reflected in pricing on the product page.

*Some exclusions apply, including but not limited to New Arrivals, Limited Editions, Bulova Jewelry, Frank Lloyd Wright Collection, Frank Sinatra Collection (15% off MSRP), Joseph Bulova Collection, MIL SHIPS, Chronograph C, 150th Collection and Marc Anthony Collection (15% off MSRP).

Pricing and product assortment on Bulova.com may vary from retail, department, or specialty stores.

Free Sunglasses With $450+ Purchase*

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FREE PAIR OF GOLD-TONE NAVIGATOR SUNGLASSES WITH ANY $450+ PURCHASE

While supplies last; no code needed.

*Free gift automatically applied to qualifying carts with a merchandise value of $450 or more (after discounts; excluding tax/shipping). Retail value $100. One free gift per order, cannot be applied to previous purchases. Offer valid on Bulova.com only through 7/18/25, 11:59PM PT. Subject to change or cancellation without notice. Not replaceable if lost, stolen or damaged.

Pricing and product assortment on Bulova.com may vary from retail, department, or specialty stores.

Free Sizing; Free Shipping & Returns*

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FREE SHIPPING & RETURNS

Enjoy free UPS shipping within the U.S. and free returns. Please allow up to two business days for order processing, before your order ships. Orders over $850 will ship signature required.

COMPLIMENTARY WATCH SIZING

We are also pleased to offer complimentary watch band sizing for any watch ordered on Bulova.com Please allow an additional 2-4 days for order processing time, before your order is shipped, as sizing occurs on demand by one of our expert technicians.

SHOP WITH CONFIDENCE

When you purchase from Bulova.com, you are buying directly from the brand. We offer a 30-day, money-guarantee so that you can be sure your new Bulova timepiece meets your expectations.

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150th Collection

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Men's

Icon

The world’s most advanced chronograph with a fluid sweeping second hand features proprietary Precisionist technology in a 262kHz chronograph movement with accuracy to seconds a year. The statement-making Icon Collection features signature case shapes and luxurious details such as diamonds and carbon fiber.